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Deepfakes at industrial scale: why detection is becoming a frontline defence

The “deepfake detection challenge” has shown the pace of synthetic media — and why technology sector standards, plus everyday verification by journalists, are becoming critical to public safety and trust. A “deepfake detection challenge” has highlighted how quickly synthetic audio and video are evolving – and why shared technology sector standards, alongside trusted journalism, are essential. In 2025 alone, 8,000,000 deepfakes are estimated to h…
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News Media Coalition broke the news in on Monday, February 9, 2026.
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