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Debenhams Group considers sale of PrettyLittleThing amid turnaround efforts

Debenhams Group aims to cut costs and restructure after reporting a �263 million pre-tax loss and a 17% revenue drop, with PrettyLittleThing sale potentially impacting 1,251 jobs.

  • On August 26, 2025, Debenhams Group announced it is considering selling its PrettyLittleThing brand amid widening losses and falling sales.
  • The potential sale follows a long period of underperformance, one-off costs including a US warehouse closure, and competition from rivals like Shein.
  • The group reported a pre-tax loss of £263.3 million for the year to February 28, 2025, on revenues down 17% to £1.22 billion, while Debenhams brand sales rose 34% to £654 million.
  • Chief executive Dan Finley said, "No stone will be left unturned" and assured shareholders the business is taking decisive actions to improve performance.
  • The sale consideration and possible Burnley distribution centre closure could lead to 1,251 job losses, reflecting wider challenges in the group’s turnaround efforts.
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Debenhams Group considers sale of PrettyLittleThing amid turnaround efforts

The business, previously known as Boohoo Group, said it has cut its staff headcount by 30% as part of efforts to reduce costs.

·London, United Kingdom
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Internet Retailing broke the news in on Tuesday, August 26, 2025.
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