Dear Swings and Festivals: Migros gets off at the Street Parade

Despite the sponsorship withdrawal, the world's largest techno parade is not at risk, the organizers stress:inside the Zurich Demo. The post Street Parade: Main sponsor Migros ends collaboration first appeared on Groove.

The Zurich agency has developed the new campaign for the brand "From the region. For the region" of the large distributor.

The Migros joined the Street Parade as a sponsor. Picture: KEYSTONEThe Migros ceases to sponsor the Street Parade. According to Inside Parade Square, the orange giant left after six years as a partner at the world's largest techno party. Since 2017, the Migros Cooperative Association has been sponsoring the Street Parade, and in 2024 the contract has not been extended. According to media reports, the reason for this is a change of focus: In the …