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David's Bridal's new CEO is on a mission to create a one-stop shop for wedding planning

Summary by arcamax.com
PHILADELPHIA -- Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in their checking account at the time, she said. There was no theme, website, or videographer, just 50 people gathered in a...

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arcamax.com broke the news on Wednesday, March 25, 2026.
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