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David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way

Summary by retaildive.com
Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era.

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retaildive.comretaildive.com

David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way

Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era.

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CNBCCNBC

David's Bridal taps new CEO as it looks to become media company, build online marketplace

David's Bridal, which has emerged from two bankruptcies, is working to become a media company and marketplace that uses vendors to produce and ship products.

·United States
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RetailWitRetailWit

David’s Bridal taps new CEO as it looks to become media company, build online marketplace – RetailWit

David’s Bridal, which has emerged from two bankruptcies, is working to become a media company and marketplace that uses vendors to produce and ship products.

Read Full Article
Stockxpo - A professional network of traders, investors and analystsStockxpo - A professional network of traders, investors and analysts

David’s Bridal taps new CEO as it looks to become media company, build online marketplace

David’s Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse nearly two years after emerging from its second bankruptcy.  Kelly Cook, the current president of brand, technology and finance, will take over as David’s CEO on April 1 and will become just the second woman in the company’s 75-year history to hold its top job.  As part of Cook’s appointment as chief executive, c…

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Chain Store AgeChain Store Age

David’s Bridal continues shift to bridal media company

David’s Bridal is building on efforts to become a "rising tech and media company" with a new business strategy called "Aisle to Algorithm."

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Chain Store Age broke the news in on Wednesday, March 5, 2025.
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