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Published 1 month ago

David Jones Taps Criteo To Power Online Retail Media Arm

Summary by Ground News
David Jones has appointed commerce media platform Criteo to power its retail media department, David Jones Amplify. The move comes as part of the 186-year-old retailer's extensive rebranding efforts. David Jones announced the launch of Amplify in August last year, designating it Australia's number one media ecosystem targeting the premium shopper.

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David Jones Taps Criteo To Power Online Retail Media Arm

Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.

1 month ago
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MediaweekMediaweek

David Jones forges retail media partnership with Criteo

David Jones has advanced its venture into the multibillion-dollar Australian retail media market with the appointment of commerce media platform Criteo to power its stand alone retail media department, David Jones Amplify. The move comes as part of the 186-year-old retailer’s extensive rebranding efforts, helmed by chief marketing officer, James Holloman, who believes the collaboration will drive maximum ROI and digital marketing effectiveness f…

1 month ago
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