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Data Mining Predicts E-Commerce Churn with 87% Accuracy
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Data Mining Predicts E-Commerce Churn with 87% Accuracy
In the rapidly evolving world of e-commerce, customer retention is a critical challenge. A recent study published in the International Journal on Informatics Visualization has shed light on how data mining techniques can be harnessed to predict customer churn, offering valuable insights for e-commerce businesses. The research, led by Ilham Huda from Telkom University in Indonesia… Source
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