Visitor spending in Danville and Pittsylvania County reached $415.2 million in 2025, a 50.9% jump from the prior year, according to WSLS 10, citing new data from the Virginia Tourism Corporation. That rate of growth ranked the region first among all Virginia localities for visitor spending for the second consecutive year. Tourism also supported 3,941 jobs in the region, a 20% year-over-year gain, while tourism-related labor income rose 26.57%. L…
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