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Danone Eyes Plant Protein Boost with America's Largest College Sports League
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Danone Eyes Plant Protein Boost with America's Largest College Sports League
4 Mins Read French dairy giant Danone has partnered with the Big Ten Conference to expand access to its protein and plant-based products under the Oikos and Silk brands. Danone is betting big on plants and protein with a sports-focused partnership with one of the US’s oldest collegiate athletic leagues. The dairy behemoth has signed a multi-year deal with the Big Ten Conference, an association of universities focused on academics for students co…
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