8 Articles
8 Articles
The company turns the situation in Spain and goes from losing to gaining volume
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The multinational Danone was probably one of the most resentful with the rise of the white brand, or distribution brand, when prices began to skyrocket after the war in Ukraine. The company, which then embarked on a new product strategy (which involved, among other divestments, the sale of its plant in Parets del Vallès), went out on Wednesday to defend its work, starting from "the creation of value to improve the life of the consumer", in the w…
Danone believes that, despite competing in an environment marked by the rise of its own brand or white brand, it has room to gain size and grow in volume. "We are facing...
The president of Danone for EMEA, Pablo Perversi, has advanced that the multinational anticipates a new price increase to alleviate the impact of the increase in costs of raw materials and energy, but that the companies have different tools to compensate the effects of inflation, among them innovation, [...] The entry Danone advances price rise due to inflation and denounces that the white mark "copy" the products appear first in Forbes Spain.
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