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Dancing Bananas Are Back as Social Media Site Hyves Relaunches - DutchNews.nl

Mediahuis says the revived Dutch social network will keep user data in Europe and cap new accounts at 10,000 on day one.

  • Mediahuis Netherlands has relaunched Hyves after 13 years offline, aiming to capitalize on nostalgia and growing distrust of American social media platforms among Dutch users.
  • First launched in 2004 by Dutch friends, Hyves hit 10 million users in 2010 before being acquired by Mediahuis. Users migrated to Facebook, forcing the site offline by 2013.
  • Adopting a different approach, Mediahuis promises to keep all user data within Europe and will not use algorithms to determine what content users see on their feeds.
  • To manage growth, the company will limit new accounts to 10,000 on the first day and 5,000 daily thereafter. Mediahuis hopes to reach 1.5 million users by year-end.
  • Described as the 'gezelligste platform' in the Netherlands, Hyves is bringing back its dancing banana mascot. The games section, which survived as Hyves Games, is also returning.
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27 Articles

Lean Left

After thirteen years, Mediahuis is launching a new version of the social network Hyves. It is intended to be a ‘friendly’ alternative to big tech, is that...

Lean Right

The iconic Dutch social network Hyves has been relaunched. Exactly 22 years after its founding, owner Mediahuis Nederland has breathed new life into the platform from the 2000s. The network is focusing on nostalgia, privacy, and European digital sovereignty.

·Amsterdam, Netherlands (Kingdom of the)
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Right

Dust off those glittery pictures from the digital mothballs. Hyves is officially back. Exactly 22 years after the birth of the original Dutch social network, Mediahuis Nederland has launched a completely new version. Users can once again leave messages, edit their profile...

Center

Mediahuis, the group behind Het Nieuwsblad and De Standaard, among others, is relaunching the social network Hyves in the Netherlands. It was very popular 15 years ago and comparable to Netlog in Belgium.

·Brussels, Belgium
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Center

Hyves is back. The popular social media platform from the 2000s is becoming a place without addictive algorithms. The ambitions are high – the hope is to have 1.5 million users in just a few months – but owner Mediahuis is also showing realism: "If we have to conclude in two years that this doesn't work, then so be it. At least we will have tried."

·Rotterdam, Netherlands (Kingdom of the)
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Spreekbuis.nl broke the news on Monday, September 21, 2026.
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