Dancing Bananas Are Back as Social Media Site Hyves Relaunches - DutchNews.nl
Mediahuis says the revived platform will keep user data in Europe and limit new sign-ups to 10,000 on day one.
- After 13 years offline, Hyves has returned in the Netherlands with Mediahuis relaunching the platform to tap into nostalgia and distrust of American social media companies.
- Originally launched by Dutch friends in 2004, the platform peaked in 2010 with 10 million users; Mediahuis Netherlands acquired it that year before users migrated to Facebook by 2013.
- The relaunched site promises to keep users' data within Europe and will not use algorithms, while the dancing banana returns to what Mediahuis calls the 'gezelligste platform.'
- Mediahuis hopes to reach 1.5 million users by year-end, limiting new account creation to 10,000 on the first day and 5,000 daily thereafter.
- While the site's games section lived on as Hyves Games, Mediahuis says the platform 'wants to do things differently,' prioritizing community over American competitor models.
21 Articles
21 Articles
The iconic Dutch social network Hyves has been relaunched. Exactly 22 years after its founding, owner Mediahuis Nederland has breathed new life into the platform from the 2000s. The network is focusing on nostalgia, privacy, and European digital sovereignty.
Dust off those glittery pictures from the digital mothballs. Hyves is officially back. Exactly 22 years after the birth of the original Dutch social network, Mediahuis Nederland has launched a completely new version. Users can once again leave messages, edit their profile...
Mediahuis, the group behind Het Nieuwsblad and De Standaard, among others, is relaunching the social network Hyves in the Netherlands. It was very popular 15 years ago and comparable to Netlog in Belgium.
Hyves is back. The popular social media platform from the 2000s is becoming a place without addictive algorithms. The ambitions are high – the hope is to have 1.5 million users in just a few months – but owner Mediahuis is also showing realism: "If we have to conclude in two years that this doesn't work, then so be it. At least we will have tried."
Dutch social network Hyves returns nearly 13 years after closure
The Hyves, which can be described as a Dutch version of Facebook, is making a comeback 22 years after it was founded. According to the owner, Mediahuis, there is demand for social media with “fewer intrusive ads, no addictive algorithms, and no endless scrolls.”
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