'Forever Honor Her and Her Legacy': Dallas Cowboys Cheerleaders Founding Director Dies at 96

Dee Brock, original director of the Dallas Cowboys Cheerleaders, dies at age 96

Dee Brock, the original director of the Dallas Cowboys Cheerleaders who helped mold the prototype for NFL sideline entertainment, died on Wednesday, the team said.

Dee Brock, Who Founded the Dallas Cowboys Cheerleaders 6 Decades Ago, Dies at 96

Dee Brock was a high school teacher who used to model as a hobby. Former Cowboys general manager Tex Schramm had reached out to her for help, having initially planned to recruit models to stand on the sidelines. Brock, in a conversation with Texas Monthly, knew it would fail: no model would want to stand […]

Founding Cowboys cheerleader director Dee Brock dies

TYLER, Texas (KETK)--  The Dallas Cowboys organization is mourning the death of Tyler native Dee Brock, the pioneering director who built the team’s cheerleading squad into one of the most recognizable entertainment brands in American sports. Brock joined the Cowboys in the 1960s and was tasked with creating a cheerleading program from the ground up. [...]

'Forever honor her and her legacy': Dallas Cowboys Cheerleaders founding director dies at 96

Tyler native Dee Brock founded the famous cheerleading squad more than 65 years ago.

Dallas Cowboys Cheerleaders founder dies at 96

Dee Brock. of Tyler, founded the iconic squad in 1960