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Dalet – The Economic Shift: From Waterfall to Agile in 2026
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Dalet – The Economic Shift: From Waterfall to Agile in 2026
Dalet – The Economic Shift: From Waterfall to Agile in 2026 Matteo De Martinis, Head of Product – AI & Media Production, Dalet Looking back at 2025, one thing is clear: this was the year AI finally moved from experimentation to production in the media industry. At the beginning of the year, especially at the NAB Show in April, we still saw hesitation. Media technology buyers were curious but cautious, unsure whether AI would deliver real operati…
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