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Most US adults aren’t making year-end charitable contributions, new AP-NORC poll finds

An AP-NORC poll shows half of U.S. adults say they completed their 2025 giving; only 18% plan more donations before year-end, amid competing causes and economic pressures.

  • The AP-NORC poll conducted Dec. 4-8 finds about half of U.S. adults have completed their 2025 charitable giving, with a margin of sampling error of ±4 percentage points.
  • Everyday donors faced competing priorities this year, including President Donald Trump's social services grant cuts, November SNAP benefits freeze, Los Angeles wildfires, and weaker income gains that reduced giving capacity.
  • The poll found just 18% of adults will donate again this year, 6% haven’t given yet but will by December’s end, and Americans gave an estimated $4 billion on GivingTuesday.
  • The new tax incentive may encourage more donations, as December 31 remains a key deadline, with nearly one-third of annual giving occurring in the final month, according to Dianne Chipps Bailey.
  • Americans were much more likely to make Black Friday purchases than give on GivingTuesday this year, while store checkout donation appeals reached about 4 in 10 adults and adults over 60 donated more at checkout, as private donors mobilized millions to fill nonprofit sector funding gaps.
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Most US adults aren't making year-end charitable contributions, new AP-NORC poll finds

A new AP-NORC poll finds that most Americans aren’t making end-of-year charitable giving plans, despite the many fundraising appeals made by nonprofits that rely on donation surges in the calendar’s final month to reach next year’s budget targets.

·United States
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Las Vegas Sun broke the news in Las Vegas, United States on Monday, December 22, 2025.
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