CyberMonday: 21% Units Sold Grew, but Turnover Fell 20% in Real Terms
9 Articles
9 Articles
During the three days of the event nearly 6.5 million purchase orders were made, 5.8% less than last year; consumers acquired more units per operation, but spent less in real terms
The Argentine Chamber of Electronic Commerce reported that in the three days of the event 14.6 million products were sold, 20.7% more than last year, but the orders fell 5.8% and the turnover of $682,185 million remained 20% below inflation. The average ticket went from $92,000 to $105,039: it rose 14.2% in pesos, but lost 14.3% in purchasing power.
Although more products were marketed, invoicing fell far short of inflation. There were fewer operations, the purchasing power of the average ticket fell and consumers prioritized food, everyday products and lower value offers. The behavior shows again the difficulties of Argentine households to sustain their consumption levels. [...] El entrada El CyberMonday reflected the brake of consumption: it was sold 20% less in real terms than in 2025 it…
The performance of e-commerce took place in a generalized context of weakness in retail sales.The entry During CyberMonday was sold 20% less than last year was first published in #BorderJournalism.
Faced with year-on-year inflation that liquefy nominal growth, the online promotion event reflected the weakness of consumption. There were fewer purchase orders and Argentines turned massively to everyday products.
The retraction of consumption was also felt in electronic commerce. The 2026 edition of the Cyber Monday, held between November 2 and 4, recorded a real drop of 20% in its turnover compared to last year, despite the fact that nominal revenues showed an increase of 6.7%. The event organized by the Argentine Chamber of Electronic Commerce (CACE) mobilized $682,185 million, but the advance was far below the annual inflation of 33.4%. The results re…
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