CV Firebirds set to unveil Los Firebirds brand at Viva Indio event

CV Firebirds set to unveil Los Firebirds brand at Viva Indio event

THOUSAND PALMS - (KESQ) Hockey fans will get a first look at the Coachella Valley Firebirds new brand name at the Viva Indio street festival in Downtown Indio, Saturday, Sept. 13 from 5-9 p.m. A pop-up shop at the annual community event, which celebrates Hispanic pride and culture, will showcase the new Los Firebirds brand and official Los Firebirds merchandise. The new brand identity is designed to ignite pride, belonging, and cultural connecti…