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Customers Flock to Supermarket that Started the Price War
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On Sunday, Lidl broke a sales record in Denmark. This is what purchasing director Peer Sandtner tells B.T. It happened just a few days after the supermarket giant started a regular price war, which has already caused several other grocery chains to follow suit. From May 1, Lidl reduced the price of 200 popular grocery items, including beef, butter and cream. What distinguishes the new prices from the regular offers is that the low prices are her…
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