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Cup Must Move $10.5 Bi in Advertising
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The FIFA World Cup of 2026 is expected to move around US$10.5 billion in global advertising investments during the tournament period, according to the projection of the UK WARC Media consultancy. The World Cup will be held in the United States, Canada and Mexico between June 11 and July 19. It will have expanded format, with 48 selections and 104 matches, becoming the largest edition of the history of the competition. The expectation is that the…
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