CTM Closes the Attribution Gap on AI's Fastest-Growing Ad Channel

CTM Closes the Attribution Gap on AI's Fastest-Growing Ad Channel

OpenAI conversion support and AI-powered setup assistant expand CTM's position as the definitive source of truth for conversions.

CTM adds OpenAI Ads attribution

CTM has added attribution support for OpenAI Ads and introduced AskCTM, an AI agent designed to answer performance questions from campaign and call data inside its conversation analytics platform.The July 20 announcement puts CTM in a familiar martech lane: helping marketers prove whether a new traffic source is creating qualified conversations, not only clicks. That matters as brands test AI search and answer engines, but it does not remove the…