Air Purifier Sales Surge Across Country as Delhi-NCR AQI Deteriorates
Sales have more than doubled as households buy earlier and retailers expand delivery and inventory planning.
- On Saturday, November 14, 2026, Delhi's air quality hit a 367 AQI in the "very poor" category, triggering sharp demand surge that doubled air purifier sales on Amazon India in the last week.
- Consumer purchasing behavior is shifting from reactive, panic-driven buying to proactive adoption, with buyers increasingly investing in air purifiers before seasonal pollution peaks rather than waiting for air quality to deteriorate sharply.
- Infiniti Retail CEO and managing director Shibashish Roy reported sales volumes more than doubled in 2026, while Xiaomi India Associate Director of Product Marketing Gautam Batra noted approximately 4X year-on-year growth in air purifier sales.
- Demand is expanding beyond top metropolitan cities to Maharashtra, Karnataka, Tamil Nadu, and Telangana, though Delhi-NCR continues to account for nearly 80 per cent of total sales volumes.
- The Indian air purifier market, valued at ₹320 crore in FY25, is projected to grow to ₹1,000 crore by FY30, representing a compound annual growth rate of 26 per cent.
15 Articles
15 Articles
Air purifier sales surge as Delhi-NCR AQI deteriorates; demand spreads beyond traditional markets
The segment, earlier considered to be a niche and largely confined to top metropolitan cities, is now witnessing demand from other parts of the country, including Maharashtra, Karnataka, Tamil Nadu and Telangana.
Air purifier sales surge as pollution turns severe, demand spreads beyond metros
In India, the demand for air purifiers has skyrocketed, largely due to deteriorating air quality. Delhi-NCR notably drives this surge, experiencing sales boosts, particularly post-Diwali. Many manufacturers and retailers are reporting sales volumes that have doubled during this festive season. Additionally, the rise of online shopping indicates a changing consumer trend focused on air purification. The troubling Air Quality Index in Delhi furthe…
Amid rising pollution in Delhi, demand for air purifiers has increased fivefold. The CTI has demanded a reduction in GST from 18% to 5%, along with a pollution relief package of ₹5,000 crore for Delhi.
Rising pollution in Delhi-NCR has led to a surge in demand for air purifiers. Brijesh Goyal, chairman of the Chamber of Trade and Industry (CTI), has written to Finance Minister Nirmala Sitharaman, urging a reduction in the GST rate on air purifiers and their parts.
Delhi Pollution Crisis: Air Purifier Sales Jump Fivefold, Traders Demand GST Cut to 5%
Demand for air purifiers has surged across Delhi-NCR as worsening air quality pushes residents and businesses to look for ways to reduce their exposure to polluted air. The sharp rise in purchases has also prompted traders to seek urgent tax relief from the central government, arguing that high GST rates are making these products difficult […]
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