Crypto needs more innovative stories for mainstream adoption: Halcyon co-founder
This is a segment from the Empire newsletter. To read full editions, subscribe. We’ve talked about a lot of sectors in crypto and how the past year has shaped them or redefined their approaches to the industry, but we haven’t really discussed one aspect, which is crypto comms. As crypto hits the mainstream and momentum picks up, firms like the newly announced Halcyon act as the liaison between projects and the mainstream media. Halcyon co-foun…
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Crypto needs more innovative stories for mainstream adoption: Halcyon co-founder
Companies can find new audiences by moving beyond traditional press releases, says Aubrey Strobel.
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