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Crumbl Cookies Founder Sawyer Hemsley Comes Out as Gay

Sawyer Hemsley shared his journey toward self-acceptance publicly to counter online speculation, emphasizing authenticity and gratitude for support during this personal growth.

  • On Monday, Sawyer Hemsley, co-founder and Chief Branding Officer of Crumbl Cookies, publicly came out as gay in an Instagram post shared on August 25, taking control of the narrative.
  • Weeks of TikTok videos and Reddit posts scrutinized Hemsley's appearance, and Last Friday, influencer Grant Gibbs' viral clip amplified rumors just before Hemsley spoke out.
  • Hemsley explained that `The truth is, over the past few years I’ve come to understand and accept that I’m gay.` He added that his Mormon upbringing made accepting this truth more complicated.
  • His post received notable engagement — Hemsley's message drew over 16,000 likes and more than 1,500 comments, while Crumbl Cookies did not immediately comment on the discourse.
  • Hemsley's announcement also highlights how his revelation may affect Crumbl Cookies' image, now with over 1,100 stores across the United States and Canada, fueling public discussion on privacy and online speculation.
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Just Jared broke the news in on Tuesday, August 26, 2025.
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