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Cruising sheds all-you-can-eat image as priorities shift to wellness
Global wellness cruise spending is projected to reach $14.2 billion by 2033, growing at about 10.2% annually from 2025 to 2033.
Millennial and Gen Z travelers constitute 36% of cruise passengers, according to the Cruise Lines International Association .
Princess Cruises introduced a nonalcoholic drink line planned for summer 2026.
Cruise lines are incorporating wellness into ship design and programming, exemplified by Princess Cruises' Sphere class ships tailored for wellness-seeking travelers.