CRAYOLA PARTNERS WITH JEL SERT TO INTRODUCE NEW FREEZER BAR FLAVOR INSPIRED BY RETURN OF RETIRED CRAYON COLOR "DANDELION"

CRAYOLA PARTNERS WITH JEL SERT TO INTRODUCE NEW FREEZER BAR FLAVOR INSPIRED BY RETURN OF RETIRED CRAYON COLOR "DANDELION"

The collaboration marks an unprecedented move by a major CPG brand to bring kids into its R&D lab to develop a new flavor

Crayola and Jel Sert collaborate on kid-created freezer pop flavour

In a novel partnership between two iconic brands, Crayola and The Jel Sert Company have launched a new freezer pop flavour developed entirely by children.