US EditionCracker Barrel's Logo Fiasco: Backlash Threatens Leadership Stability
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Cracker Barrel's logo fiasco: Backlash threatens leadership stability
Cracker Barrel, the beloved rustic restaurant chain, has stumbled into a branding blunder so big it’s cost them $100 million in stock value and unleashed a storm of customer fury. According to Daily Mail, from a controversial logo redesign that ditched the iconic cross-legged old man to a swift reversal amid boycotts and sharp criticism, the past ten days have been the most chaotic in the chain’s 56-year history, headquartered on a serene 98-acr…
Cracker Barrel co-founder Tommy Lowe had harsh words for the progressive executive director who is trying to change the name of his former original shop in the field. Last week, Julie Felss Masino, the executive director of Cracker Barrel, provoked a great reaction after changing the company’s beloved logo. He claimed that the public loved the new Cracker Barrel logo and restaurant redesign. Cracker Barrel’s new interior looks cold and sterile, …
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