US EditionCracker Barrel Rebrands Logo After 48 Years
Cracker Barrel's 'All the More' campaign updates its logo and store design to a modern farmhouse style while offering a new fall menu and promotional deals nationwide.
- On August 18 and 19, Cracker Barrel announced and unveiled a new text-only logo and the 'All the More' fall campaign nationwide, including a refreshed menu and marketing partnership with country star Jordan Davis.
- The rebrand came amid decades-old logos and interiors, accelerating remodeling since August 2024 to update store designs from dark Southern themes to bright modern farmhouses and attract younger customers.
- The new logo abandons the iconic 1977 image of 'Old Timer' man resting by a barrel, keeps gold and brown tones, and aligns with the campaign's color palette inspired by farm fresh eggs and biscuits.
- CEO Julie Felss Masino said feedback has been "overwhelmingly positive," while social media users expressed mixed reactions ranging from nostalgia and disappointment to embrace of the modernization.
- The rebrand and remodels signal Cracker Barrel's effort to balance legacy with fresh energy amid competitive family dining markets, aiming to maintain core patrons and appeal to new demographics.
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Cracker Barrel rebrands logo after 48 years
(NewsNation) — One of the country's most famous restaurant chains just got a rebrand for the first time in almost five decades. Cracker Barrel introduced a new logo on Tuesday as part of its "All the More" campaign, designed to enhance aesthetics in stores, in addition to redesigns that have decluttered the walls and improved the lighting. “We believe in the goodness of country hospitality, a spirit that has always defined us," Sarah Moore, chie…
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Leaning Left10Leaning Right3Center16Last UpdatedBias Distribution55% Center
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55% Center
L 34%
C 55%
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