US EditionForbes Daily: Cracker Barrel Backtracks After Drawing Conservative Ire
Cracker Barrel reversed its new logo and removed Diversity, Equity, and Inclusion content after conservative pressure, with shares rising over 8% following the reversal, company said.
- Cracker Barrel reversed its new logo on Tuesday evening and confirmed the 'Old Timer' logo will remain after public backlash and conservative criticism.
- The logo change aimed to modernize the chain and attract younger customers but sparked protests, including from President Donald Trump and investor Sardar Biglari.
- The company also removed LGBTQ and DEI content from its website following a week-long pressure campaign led by conservative voices.
- On August 27, 2025, Robby Starbuck celebrated what he described as a major win after Cracker Barrel removed their LGBTQ and DEI content, declaring that supporting trans-related initiatives and diversity programs is no longer acceptable in the current social climate.
- The reversal and policy changes highlight Cracker Barrel's response to customer feedback but raise questions about the company's future branding and inclusivity strategies.
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The Independent
The Independent (US)Cracker Barrel removes DEI and Pride webpages amid MAGA logo backlash
Website update follows wide-ranging right-wing backlash over new logo design
Cracker Barrel Now Races to Ditch Its Ugly Woke Past After Restoring Old Logo Including Removing Its Pride Page on Website
Cracker Barrel is now racing to ditch its despicable woke past after sparking a national uproar last week concerning its old logo despite protestations to the contrary.
Cracker Barrel Website Erases DEI and PRIDE Messaging After Logo U-Turn
Cracker Barrel has made another major reversal, and this one goes deeper than logos and branding. After outrage over its abandoned logo redesign, Cracker Barrel has now removed all DEI and PRIDE-related pages from its website. The post Cracker Barrel Website Erases DEI and PRIDE Messaging After Logo U-Turn appeared first on That Park Place.
NEW: Cracker Barrel Caves Again, Drops Support For Liberal Cause
Fresh off a stinging rebuke over its logo, the Cracker Barrel brand is rescinding its support for a liberal cause the company has promoted for decades. The Americana restaurant chain faced a lengthy backlash after releasing a polished — some would say soulless — new logo that stripped out its Uncle Hershel character and refurbished its homespun interiors with a sleek modern look. For days, the company remained quiet as anger mounted over the cha…
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