US EditionCracker Barrel’s Traffic Slides 7%
Cracker Barrel's rebranding controversy and operational changes caused a 4.7% sales drop and 7% traffic decline, with shares down over 50% year to date, CEO said.
- On Tuesday, Cracker Barrel reported a 5.7% revenue decline and a $24.6 million net income loss for fiscal Q1 2026.
- Rebranding that removed the Uncle Herschel mascot and a botched logo redesign earlier this year sparked online backlash, CEO Julie Felss Masino said.
- Comparable restaurant sales fell 4.7%, including a 7% drop in traffic; traffic fell 1% in August and then 9% for the remainder of the quarter ended Oct. 31, Craig Pommells, SVP and CFO, said.
- Shares tumbled more than 10% in after-hours trading and the stock has fallen more than 50% this year as Sardar Biglari, activist investor, renewed his proxy fight despite Masino retaining her post.
- Masino said the company is executing decisive actions to regain traffic, including reinstating prior processes, retraining staff systemwide, and planning quality improvement tests and menu revivals in the coming months.
12 Articles
12 Articles
Cracker Barrel reveals revenue forecast after 2025’s logo debacle
Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and restaurants.The Lebanon, Tennessee-based restaurant chain said Tuesday its revenue fell 5.7% to $797.2 million in the three months ending Oct. 31. That was lower than the $800 million Wall Street anticipated, according to analysts polled by FactSet…
Boston Herald
UpstractLogo blowup hits Cracker Barrel revenue
Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and restaurants. The Lebanon, Tennessee-based restaurant chain said Tuesday its revenue fell 5.7% to $797.2 million in the three months ending Oct. 31. That was lower than the $800 million Wall Street anticipated, according to analysts polled by FactSe…
Cracker Barrel stock drops after-hours as chain reports losses from 'unique and ongoing headwinds'
Cracker Barrel Old Country Store.Jeffrey Greenberg/Universal Images Group via Getty ImagesCracker Barrel, in its financial results for Q1 of fiscal 2026, reported a 5.7% decrease in revenue.CEO Julie Masino blamed the results on "unique and ongoing headwinds."The chain's stock dropped sharply in after-hours trading and has fallen more than 50% this year.Cracker Barrel released its Q1 results on Tuesday, reporting losses that sent its share price…
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