US EditionCracker Barrel Stock Tanks as Conservatives Rage Against New Logo
Cracker Barrel's simplified text-only logo sparked bipartisan criticism, with stock dropping 20% amid claims of political messaging and brand dilution, company says values remain unchanged.
- On Tuesday, Cracker Barrel Old Country Store unveiled a text-only logo, removing the iconic Uncle Herschel image for the first time since 1977 as part of a brand refresh.
- Facing years of decline, Cracker Barrel Old Country Store initiated a rebrand incorporating customer and employee feedback, updating dining rooms with new seating and brighter, less cluttered spaces over the past year.
- Shares plunged as much as 15% after negative posts, including one from Donald Trump Jr., flooded X; the stock pared losses to end down 7.2% on Thursday, losing nearly $100 million in market value.
- Both liberal and conservative accounts piled on Thursday as conservative critics attacked the redesign and The Democratic Party wrote, `We think the Cracker Barrel rebrand sucks too`.
- Bloomberg Intelligence's Michael Halen wrote that despite facing earnings declines, Cracker Barrel may outperform sales expectations and will announce results in mid-September, while observers compared backlash to Anheuser-Busch's Bud Light and Dylan Mulvaney campaign.
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Democrats Join Conservatives in Blasting Cracker Barrel’s ‘Woke’ Rebrand
Democrats have now joined with conservatives in expressing opposition to Cracker Barrel's new brand, which many have slammed as "woke." The post Democrats Join Conservatives in Blasting Cracker Barrel’s ‘Woke’ Rebrand appeared first on Slay News.
·North Carolina, United States
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Coverage Details
Total News Sources23
Leaning Left6Leaning Right5Center3Last UpdatedBias Distribution43% Left
Bias Distribution
- 43% of the sources lean Left
43% Left
L 43%
C 21%
R 36%
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