Cracker Barrel: Another Case of the Blanding of Branding

Cracker Barrel: Another case of the blanding of branding

Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or retire, writes Jon Shapiro, chief creative officer of brand experience at PV&COHO.

Cracker Barrel: Corporate Logo That

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America. I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker