Cracker Barrel co-founder criticizes company rebrand, calls for return to traditional style

DAVID MARCUS: Cracker Barrel regulars could have saved C-Suite dummies $700M

As Cracker Barrel’s doomed $700 million rebrand plunged into its death spiral, I decided to visit seven of the iconic stores in a part of the country where it thrives, and I can report that the natives are getting restless.I also now have a working hypothesis of why the current C-suite denizens of the Barrel might have thought this novel concept, which blew up in their faces, was a good idea, but more on that later.CRACKER BARREL'S LOGO MEA CULP…

Sirota’s Signals: Bent Over The Cracker Barrel

What is the Cracker Barrel controversy really about? Why are billionaires investing $4 million in a new Substack? What memory-holed political decision began creating the conditions for Trump’s ascent? Which reclusive music composer probably created the soundtrack of your childhood?The answers to these questions and more can be found below in today’s edition of Sirota’s Signals — our founder’s weekly review of some of the best journalism from bey…

Cracker Barrel CEO Awkwardly Dodges Reporters After "Woke" Logo Rollout Disaster - The American Tribune.com

After a botched attempt at a sterile and soulless rebrand, the southern restaurant chain Cracker Barrel has decided to keep its original logo and decor. As captured by a journalist, the CEO of the company, Julie Felss Masino, who was also responsible for the rebrand, dodged questions from reporters as she walked to her car. For context, the rebrand was met with universal condemnation as the well-loved chain had remained unchanged for decades. As…

Kevin O'Leary Says Cracker Barrel's Viral Rebrand Proves 'Bad News' Can Create 'More Buzz' Than A Billion-Dollar Ad Spend - Anheuser-Busch InBev (NYSE:BUD), Cracker Barrel Old (NASDAQ:CBRL)

Cracker Barrel's $700M rebrand sparked backlash and a 15% stock drop, but some, like Kevin O'Leary, say the buzz could be marketing gold.

Megan McArdle: The Cracker Barrel flap was not about being woke

I suppose it’s natural to think of Cracker Barrel in August. Sweltering days call to mind road trips, rocking chairs and a tall glass of ice-cold lemonade. But if we are going to talk about the restaurant chain, I’d rather discuss the quality of its biscuits than the tiresome question of whether Cracker Barrel has gone woke.

Kellyanne Conway Gleefully Says Trump Is ‘Taking Control’ of American Institutions: ‘Arts and Sports and Entertainment’

Fox News contributor Kellyanne Conway praised President Donald Trump for “taking control” of various aspects of American life. Conservatives have rejoiced in recent days after Cracker Barrel reversed its decision to change its logo to a more minimalist design. Trump had panned the new design, stating, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than…