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South Korea Fines Coupang Record $409 Million Over Data Breach

Regulators said the breach exposed personal data of 33.67 million customers and reflected major failures in Coupang's security controls.

  • On Thursday, South Korea imposed a record $409 million fine on e-commerce giant Coupang for a massive data breach affecting more than 33 million customers, marking the country's largest privacy penalty.
  • Privacy regulator chairperson Song Kyung-hee attributed the breach to Coupang's lack of safety systems rather than sophisticated hacking, after a former employee stole a security key and gained unauthorized access.
  • The Personal Information Protection Commission found Coupang illegally collected online activity data from around 11 million customers and failed to detect the breach within the mandatory 72 hours.
  • Coupang expressed regret that its explanations were not sufficiently reflected in the regulator's decision, while investigations sparked trade friction concerns with Washington over the treatment of the U.S.-listed company.
  • An upcoming amendment scheduled for this September will raise maximum penalties to 10 percent of total revenue, as the current fine represents 1.4% of Coupang's 45 trillion won revenue in 2025.
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The Korea Times broke the news in Seoul, Korea (the Republic of) on Thursday, June 11, 2026.
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