Council of State confirmed decision denying registration of the “Juriscoop” trademark: BanRep intervened

Both designations could lead to error or association in consumers as they share similar phonetic characteristics

Image: Valora Analitik. The “Juriscoop” brand, used by the financial cooperative of the same name (today Juriscoop Business Group), did not pass the examination in the Council of State, which gave the reason to the Superintendency of Industry and Commerce, which denied its registration, for keeping similarities with a database of the State. According to the judgment of the High Court, the company Juriscoop Ltda. requested in 2003 the registratio…