Could Saudi’s Acquisition of Pokémon Go Reshape the Game in Egypt?

Could Saudi’s Acquisition of Pokémon Go Reshape the Game in Egypt?

In March 2025, Niantic—the developer behind the popular augmented reality (AR) mobile game Pokémon Go—announced the sale of its gaming division to Scopely, a U.S.-based company owned by Saudi Arabia’s Public Investment Fund (PIF), in a deal reportedly worth $3.5 billion. The acquisition has attracted international attention, not only because of the game’s global popularity but also due to the potential implications for the future of AR gaming an…

Middle East on Track to Become a Mobile Gaming Powerhouse

The Middle East is firmly on course to make its presence felt in one of the world’s most competitive and lucrative entertainment sectors. The explosion is backed by investors with deep pockets, forward-thinking government policies, grassroots talent and a shift in cultural mindset among many local citizens. There have been plenty of blockbuster acquisitions and strategic partnerships launched which send a strong message about the emergence of th…