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Costco Has Added an Option to Its Famous Hot Dog Deal, and Kept the Price the Same

Costco kept the price unchanged as shoppers spotted the menu tweak, while CEO Ron Vachris said the hot dog deal will stay at $1.50.

  • Costco recently added a bottled water option to its $1.50 hot dog combo, allowing shoppers to substitute a 16.9-ounce bottle for the traditional fountain soda while maintaining the fixed price.
  • The $1.50 price has remained fixed since 1984, reflecting Costco leadership's commitment to the deal as a cornerstone of customer value despite rising food industry expenses.
  • CEO Ron Vachris reaffirmed the company's stance, stating "the price will not change as long as I'm around," echoing Former CEO Jim Sinegal who rejected past price-increase suggestions.
  • Access to the food court remains limited to Membership holders; Basic Membership rose to $65 and Executive members pay $130, a $10 increase in 2024.
  • The update provides flexibility amid industry criticism over "shrinkflation," reinforcing Costco's reputation for consistent value while competitors face complaints over smaller portions and higher prices.
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The National Desk broke the news on Wednesday, April 29, 2026.
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