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Cortez: the Design that Founded One of Nike's Longest-Standing Empires

Summary by La Tercera
It is very likely that when you ask a person “what is the first thing that comes to mind when you think about Nike?”, the first answer is related to the Just do it emblem or the brand logo, which today is known as the Swoosh.In the beginning, the logo of the sports costume company was accompanied by the word Nike in italics letters, however, due to the great success in sales of the products and the relevance that they acquired, adding the name c…

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La TerceraLa Tercera
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Cortez: the Design that Founded One of Nike's Longest-Standing Empires

It is very likely that when you ask a person “what is the first thing that comes to mind when you think about Nike?”, the first answer is related to the Just do it emblem or the brand logo, which today is known as the Swoosh.In the beginning, the logo of the sports costume company was accompanied by the word Nike in italics letters, however, due to the great success in sales of the products and the relevance that they acquired, adding the name c…

·Chile
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La Tercera broke the news in Chile on Monday, February 16, 2026.
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