Published 16 days ago • loading... • Updated 15 days ago

Coors Light and Peloton help Super Bowl fans sweat away sluggishness

Summary by RetailWit

The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January.

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Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad

Coors Light misspelled "refreshment" as part of a stunt to kick off its Super Bowl campaign.Molson CoorsMolson Coors CMO Sofia Colucci lays out the strategy behind the company's Super Bowl ad.The "Case of the Mondays" campaign kicked off weeks ahead of the game with a viral stunt.It follows a framework the company developed to assess its creative: "MUSCLE."Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campai…

16 days ago·United States

Coors Light and Peloton help Super Bowl fans sweat away sluggishness

The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January.

16 days ago

Read Full Article

RetailWit

Coors Light and Peloton help Super Bowl fans sweat away sluggishness – RetailWit

The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January.

16 days ago

Read Full Article

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marketingdive.com broke the news in 16 days ago on Friday, February 7, 2025.

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Coors Light and Peloton help Super Bowl fans sweat away sluggishness

4 Articles

4 Articles

Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad

Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad

Coors Light and Peloton help Super Bowl fans sweat away sluggishness

Coors Light and Peloton help Super Bowl fans sweat away sluggishness

Coors Light and Peloton help Super Bowl fans sweat away sluggishness – RetailWit

Coors Light and Peloton help Super Bowl fans sweat away sluggishness – RetailWit

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