Convergence 'Is Now Fact' as Corporate Visitors Flock to NAB

Convergence is now 'established reality', says NAB 2026 report

Futuresource Consulting’s post-NAB 2026 report has concluded that the long-discussed convergence of pro AV and broadcast is no longer a trend but an established reality, with enterprise clients now expecting broadcast-quality output from pro AV budgets and pro AV teams. The report, co-authored by Helen Matthews, senior market analyst, pro video & broadcast at Futuresource, points to attendance figures as an early indicator of the shift. Corporat…

Convergence 'is now fact' as corporate visitors flock to NAB

Futuresource says AV and broadcast convergence has arrived, with more than 13,000 corporate media pros attending NAB, nearly double last year's total, while creator numbers surged too. The post Convergence ‘is now fact’ as corporate visitors flock to NAB appeared first on AV Magazine.