US EditionPublished • loading... • Updated
Context is Everything: How AI turns Human Behavior into Marketing Impact
AI analyzes why consumers act to tailor marketing, with 55% of purchases driven by AI-savvy consumers by 2030, enhancing global engagement and innovation.
- Recently, Thea Hayden, Chief Marketing Officer, Cognizant said today's AI capabilities let businesses transform how they connect with customers, delivering the right message at the right time.
- Because consumers are adopting AI faster than enterprises, research shows by 2030, 55% of purchases will be driven by AI-friendly consumers, pushing marketers to understand behavior and context.
- Companies are deploying assist agents and recommender systems to answer questions and make recommendations, while generative AI experiments like Cognizant's 'Vibe Coding' event democratize software creation.
- Aston Martin Aramco Formula One Team aims to reach 850 million Formula 1 fans worldwide, using AI-powered multilingual personalization in 35 languages to deepen engagement.
- Start small: adopt a part of the customer journey and marketers should experiment and share learnings using five practical AI-adoption tips, while businesses with global reach rely on team-focused AI uses.
Insights by Ground AI
68 Articles
68 Articles
The Berkshire Eagle+67 Reposted by 67 other sources
Context is Everything: How AI turns Human Behavior into Marketing Impact
(BPT) - For any business, effective marketing is about getting the right message to the right person at the right time. Today's AI capabilities take this goal to the next level, allowing businesses to transform how they connect with customers.…
Coverage Details
Total News Sources68
Leaning Left7Leaning Right5Center29Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 17%
C 71%
12%
Factuality
To view factuality data please Upgrade to Premium
