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Context and Initial Situation
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1 Articles
Odesa Business News → The startup, an emerging fintech company, entered a saturated financial market, where multiple companies with well-defined strategies compete. During the first few months, they faced the challenge of standing out in an environment where a lack of consumer trust in new companies was prevalent. This is a common problem in the financial industry, where customers prefer to opt for established companies. Competition in the secto…
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