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Consumers Buy Victoria’s Secret Pink Bags and Use Them to “Go to the Errand” as a Gesture of Fidelity
Summary by Revista Merca2.0
1 Articles
1 Articles
Image by Bigstock Plastic bags have become increasingly relegated to everyday consumption, giving way to reusable options that not only respond to an environmental need, but also to a logic of identity and style. In this new scenario, cloth bags have ceased to be a purely functional accessory to become an object of personal expression, a terrain that brands have been able to take advantage of to strengthen their link with consumers. For years, s…
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