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Consumers Buy Victoria’s Secret Pink Bags and Use Them to “Go to the Errand” as a Gesture of Fidelity

Summary by Revista Merca2.0
Image by Bigstock Plastic bags have become increasingly relegated to everyday consumption, giving way to reusable options that not only respond to an environmental need, but also to a logic of identity and style. In this new scenario, cloth bags have ceased to be a purely functional accessory to become an object of personal expression, a terrain that brands have been able to take advantage of to strengthen their link with consumers. For years, s…
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Image by Bigstock Plastic bags have become increasingly relegated to everyday consumption, giving way to reusable options that not only respond to an environmental need, but also to a logic of identity and style. In this new scenario, cloth bags have ceased to be a purely functional accessory to become an object of personal expression, a terrain that brands have been able to take advantage of to strengthen their link with consumers. For years, s…

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Revista Merca2.0 broke the news in on Saturday, December 20, 2025.
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