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Consumer Research Shows Beef’s Strength in Quality, Protein, and Value - Oklahoma Farm Report
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Consumer Research Shows Beef’s Strength in Quality, Protein, and Value - Oklahoma Farm Report
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with David Freelander, Senior Director of Market Research for the National Cattlemen’s Beef Association, about how today’s consumers view beef. Freelander says that even consumers who talk frequently about sustainability still prioritize protein quality and nutrition. “At the end of the day, they want a good, healthy, nutritious meal and want to feel good…
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