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Consumer Radiography: Baby Boomers, Generation X, Millennials and Generation Z
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Understanding the consumer no longer consists of analyzing age, income or location. It consists of understanding how each generation interprets the world, technology and trust. Purchasing behavior has evolved from rational and planned decisions to dynamic processes, influenced by content, community and algorithms. Each generation not only buys different: thinks different, validates... The entry Consumer Radiography: Baby Boomers, Generation X, M…
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