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US consumer confidence rebounds after five straight months of declines due to tariff anxiety

  • The Conference Board announced that its consumer confidence index increased to 98 in May 2025, marking a 12.3-point gain and signaling a recovery across the United States.
  • This improvement followed a five-month decline driven largely by anxiety over President Trump's tariffs and trade conflicts with China and Europe.
  • Key developments included a 145% tariff on most Chinese goods with a 90-day negotiation pause, a U.S.-U.K. Agreement in May, and a 50% EU tariff announcement held until July 9.
  • The short-term expectations index rose sharply by 17.4 points, reaching 72.8, though it still fell short of the 80 level that could indicate recession concerns; meanwhile, perceptions of job availability continued to decline despite the addition of 177,000 jobs in April.
  • Senior economist Stephanie Guichard noted the confidence rebound was visible before the May 12 U.S.-China trade deal and strengthened afterward, suggesting some easing of recession fears.
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Digiday broke the news in on Tuesday, May 27, 2025.
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