US EditionConnecting the Disconnected: How Film Director Fred Scott Brought LG&#
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Connecting the Disconnected: How Film Director Fred Scott Brought LG&#
In this interview, we delve into the creative process of Fred Scott, the London-based BAFTA-winning filmmaker, as he brings LG’s “Radio Optimism” campaign to life. This campaign aims to strengthen meaningful human connections in a world dominated by superficial interactions on social media. What does it mean to genuinely connect in a hyper-connected era, where people paradoxically feel more disconnected than ever? To strengthen meaningful human …
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