US EditionConfident debut by Proenza Schouler duo gives Loewe a quirky new beat
Jack McCollough and Lazaro Hernandez’s debut Loewe collection features bold colors and sculptural designs, earning a standing ovation and signaling a fresh, modern direction for the brand.
- At the Parc Cité Internationale Universitaire de Paris, Jack McCollough and Lazaro Hernandez launched their Loewe debut, signaling a new creative direction for the Spanish house.
- The New York–raised design duo took the Loewe role after Jonathan Anderson’s 11-year reinvention and stepped away from Proenza Schouler earlier this year.
- The collection focused on bold colors and sculptural garments, highlighting craftsmanship with leather pieces, towel-textured dresses and 3-D-printed transparent heels.
- Industry buyers and critics praised the debut as the show concluded with a standing ovation, while Solange Knowles, Sarah Paulson, Anna Wintour, and executives at Saks/Printemps attended.
- In a crowded season of debuts, Hernandez and McCollough stand out as the only major pair without global luxury experience, setting Loewe's new cadence with Ellsworth Kelly and the Amazona 180 handbag.
23 Articles
23 Articles
A Sporty Start at Loewe
Photo-Illustration: by The Cut; Photos: IK ALDAMA/ Courtesy of Givenchy, Alessandro Lucioni / Gorunway.com/ Courtesy of Loewe, Monica Feudi/Courtesy of Yohji Yamamoto Fashion people do love to gossip, and many assumed that Jack McCollough and Lazaro Hernandez would bring the style of Proenza Schouler, their New York label, to Loewe. Furthermore, it wouldn’t be as conceptual and bold as the brand was under Jonathan Anderson, especially in his lat…
Behind the Scenes at Loewe’s Paris Fashion Week Show
As Jack McCollough and Lazaro Hernandez, previously of Proenza Schouler, make their debut as creative directors of the storied Spanish brand, a new era begins. Photographer Jonas Unger captures the excitement behind the unveiling of the duo’s premiere collection.
At Loewe Spring 2026, Jack McCollough & Lazaro Hernandez Make a Confident, Colorful Debut
Photo by Victor VIRGILE/Gamma-Rapho via Getty ImagesJust over a week before their official debut at the Spanish fashion house, creative directors Lazaro Hernandez and Jack McCollough gave us the first glimpses of their vision for Loewe. Campaign images showed a fresh face, dewy with sweat, and a vibrant, slightly smudged red lip; hands peeling a juicy mango; water falling down a naked back; a woman’s backside, green swim shorts and a minimal lea…
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