US EditionComStrat - The bridge between brand strategy and media strategy - Advertising Media Forum
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17 November 2025 - Nicholas Vieuxloup demonstrates, from a study carried out with secondavis.fr, how the alliance of Press Relations and a GEO strategy enables brands to become credible sources cited by AI, and then delivers an operational roadmap to transform media coverage into a sustainable authority...
ComStrat - The bridge between brand strategy and media strategy - Advertising Media Forum
Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people notice, understand and act. Think of it as the glue between brand strategy (purpose, tone, value proposition, positioning) and media strategy (audience targeting, channel mix, placements, measurement). When it works, messaging, creative, timing and deli…
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