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Top Réacteur News
GoogleCNN profiled the non-profit Internet Archive today - and included this tidbit about how they archive parts of the internet that are now "tucked in conversations with AI chatbots." The rise of artificial intelligence and AI chatbots means the Internet Archive is changing how it records the history of the internet. In addition to web pages, the Internet Archive now captures AI-generated content, like ChatGPT answers and those summaries that appear…See the Story
The Internet Archive Now Captures AI-Generated Content (Including Google's AI Overviews)
Artificial Intelligence · FranceCommunication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people notice, understand and act. Think of it as the glue between brand strategy (purpose, tone, value proposition, positioning) and media strategy (audience targeting, channel mix, placements, measurement). When it works, messaging, creative, timing and deli…See the Story
ComStrat - The bridge between brand strategy and media strategy - Advertising Media Forum
Advertising · FranceSwivel debuts agentic transaction system for programmatic advertising with partnerships across SpringServe, FreeWheel, Publica, and Kevel platforms. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.See the Story
