Supermarket Battle Flares up in Belgium: This Is What You Stand to Gain (and Lose)

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With reduced prices and blurred flyers, Lidl and Aldi are once again fighting a battle in the supermarket war in Belgium. Why is this price and promotion war so bitter these days? Does the average consumer benefit from it? And how long can this price game go on before someone breaks the bank? We asked two industry experts.

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AFP The price war between supermarkets continues to intensify in Belgium, with ever more offensive brands to attract customers. Lidl and Aldi discounters are watching very closely, to the point that the latter has decided to limit the visibility of its online promotions. The price conflict is now taking place at a particularly tight level. Earlier this year, Delhaize had already launched a significant advertising campaign comparing its prices to…