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'Supercharging Bras': The Story Behind Victoria's Secret's $6 Billion Business Turnaround

Summary by Business Insider
Victoria's Secret is in the midst of a comeback, with sales surging and its stock on track to notch its best year ever.

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'Supercharging bras': The story behind Victoria's Secret's $6 billion business turnaround

Victoria's Secret is in the midst of a comeback, with sales surging and its stock on track to notch its best year ever.

·New York, United States
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iDNES.cziDNES.cz

COMMENT: Victoria's Secret Revealed. The Push-up Bra Has a Longer Life Than You Thought

Victoria's Secret has seen a turnaround under new CEO Hillary Super, with increased store traffic and sales. Factors such as the large number of brick-and-mortar stores and the difficulty of choosing the right bra size and type have contributed to the brand's revival, which encourages customers to visit stores to try them on.

·Čestlice, Czechia
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Business Insider broke the news in New York, United States on Sunday, October 25, 2026.
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